you've built the group.
now own the foundation it runs on.

Every location gets a new website, unified GBP, and a digital foundation built for how patients actually search today — Google, AI, and everything in between. 120 days. You own all of it.

New SitesGBP OwnershipAI-Ready InfrastructureOngoing Management
book a call

the financial case.

$5-10K per site

What agencies charge per location for a website alone. Multiply that by 20. That's $100-200K — before they touch your GBP or SEO.

$100-200K+

What most groups are paying for fragmented infrastructure they don't even own. Different platforms, different agencies, different logins. None of it talks to each other.

0% AI-ready

25% of Google searches now return an AI answer instead of links. If your sites aren't structured for it, your locations aren't in that answer. Your competitors are.

Whether you're building toward a transaction or just done paying for infrastructure you'll never own — this is a capital improvement, not an expense. It adds back.

what I fix.

Fragmented Sites

20 locations, 6 platforms, none of them yours. Every rebrand means starting over.

Unclaimed GBPs

Half your listings are unclaimed, outdated, or owned by someone who left three years ago.

Invisible to AI

No schema, no structure. When ChatGPT answers "best dentist near me," you're not in it.

Fragmented

6platforms
12unclaimed GBPs
0schema pages
0%AI-ready

Unified

1platform
20verified GBPs
200+structured pages
100%AI-ready

every location. brand new. built to perform.

What you're used to

WordPress or proprietary CMS
$5-10K per site from an agency
Agency hosts it — you rent it
Rebuild every 3 years
Generic templates
Slow, bloated, plugin-dependent

What you get

Next.js on Vercel — modern, fast, yours
Included in the build
You own the hosting, code, and domains
Built to scale with the group
Structured for Google AND AI citation
Fast by default — Core Web Vitals passing

the full foundation.

Google Business Profiles

Full ownership transfer. Verified, optimized, and connected to your CRM.

Schema Markup

LocalBusiness, Dentist, FAQPage — every page structured for rich results.

E-E-A-T Content

Experience, expertise, authority, trust. Content that ranks and converts.

Directory Cleanup

NAP consistency across 50+ directories. No more wrong addresses.

Service Pages

Unique pages for every service at every location. Built for local intent.

Review System

Automated review requests. Monitoring. Response templates.

how it works.

1
BUILD$10K/mo for 120 days

New sites for every location. GBP ownership. Schema. Directories. Service pages. Review system.

You own all of it when it's done.

2
MANAGE(optional)$5K/mo ongoing

GBP content. AI visibility monitoring. Review management. Monthly reporting per location. Fractional CGO without the salary.

Stay on, or walk away with everything.

marketing and operations aren't two departments.

Most dental groups have a marketing agency and an ops team that don't talk to each other. The agency sends leads. The front desk can't convert them. Nobody connects what happens online to what happens in the chair.

13 years in dental operations. I've run the front desk, built intake systems, managed 23 practices across 5 states, and traveled to underperforming offices to rebuild them from the inside. Then I crossed into marketing and saw the same broken pattern from the other side. Agencies selling campaigns to practices that can't handle what comes in.

CLEM exists because someone needs to own the whole picture. Fractional CGO. Not another agency. Not another consultant.

Currently managing infrastructure across multiple dental and healthcare groups.

Justin Clements, founder of CLEM

ready to own your foundation?

Let's talk about your group, your goals, and whether this is a fit.

book a call